Web Design That Works provides an innovative approach to creating winning websites that combines pure graphic design elements with New Economy needs and solutions. It examines the most pressing challenges facing todays web designers, from how to answer the needs of diverse audiences and age groups; to how standard design elements such as usability, structure, navigation, interactivity, type, color, and layout work to make a site memorable. Through practical descriptions accompanied by screen-captures, author Lisa Baggerman closely examines twenty very diverse website designs to illustrate what makes each work, and why each is successful from a consumer, content, and design perspective. Delivering hands-on tools and valuable consumer and trend information, this cutting edge collection showcases the power of design to attract and keep a devoted Web audience.