Now available for the first time in paperback, the best-selling Maximalism celebrates richness and excess in graphic design. After a decade in which minimalism has held sway, many designers are now rejecting the limitations of pared-down modernism in favour of a rich and vibrant "maximal" aesthetic.Beyond decoration, pattern, and embellishment, Maximalism shows how todays designers are using tactile materials, vibrant colour, printing specials, and exclusive finishing techniques. The book showcases editorial and book design, posters and packaging, identities, in-store graphics, and more. For decoration, sensuality, luxury, and fantasy, Maximalism is a must for graphic designers in all fields