Make Your Small Business Website Work features extensive information on presenting the core messages of your business. It covers topics such as designing an effective homepage, how to create navigation systems that wont frustrate visitors, how small business sites differ from other websites, and much more.Through real world examples, Make Your Small Business Website Work answers these questions. It specifically addresses the fact that a website can be a very effective and affordable tool even for small companies that do not have a big marketing budget or a large distribution network. This book, geared toward small-business owners, their employees, and anyone wanting to know more about Web navigation design, is designed for small companies in any industry. It offers the advice needed to sculpt content and build navigation systems that maximize a websites potential.