People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyones trying to be more attractive. But theres an easier way to become a beautiful person. It doesnt have to be physical. No matter how you look, if you have a mind thats fascinating, creative, exciting - if youre a good thinker - you can be beautiful. And being attractive doesnt necessarily come from being intelligent or highly-educated. It isnt about having a great personality. Its about using your imagination and expanding your creativity. And its when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off. In clear, practical language, de Bono shows how by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and more appealing - more beautiful.Edward de Bono is a tool maker. His tools have been fashioned for thinking, to make more of the mind. Peter GabrielEdward de Bono is a cult figure in developing tricks to sharpen the mind.