Advertising Now! Online
Ads in cyberspace: the best campaigns on the web today.
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
Kниги от същия жанр
-
The Stuff You Cant Bottle: Advertising for the Global Youth Marketпечатна:
24.49 EUR
47.90 лв. -
The Rough Guide Map Miamiпечатна:
5.57 EUR
10.90 лв. -
The Thousandfold Thoughtпечатна:
7.41 EUR
14.50 лв. -
Memories of my melancholy whoresпечатна:
8.12 EUR
15.90 лв. -
Crime and Punishmentпечатна:
2.81 EUR
5.50 лв. -
Sourceryпечатна:
8.64 EUR
16.90 лв. -
New Yorkпечатна:
6.08 EUR
11.90 лв. -
Earthly Joysпечатна:
10.17 EUR
19.90 лв. -
Violinпечатна:
8.12 EUR
15.90 лв.
То е много важно за нас, затова може да ви бъдем от полза като ви дадем следните насоки:
Резюме: Моля опишете вашето общо впечатление от продукта в няколко думи.